Zheng Fang
Zheng FangSenior Director of Marketing Center and Senior Director of Derivative Consumption Centre

Zheng Fang joined Haichang Group in June 2000 as finance manager of the capital department. In March 2006, she served as deputy general manager of Dalian Laohutan Ocean Park Co., Ltd.. In March 2008, she became a director of Dalian Laohutan. In April 2011, she was promoted as the general manager of Dalian Laohutan. Subsequently in April 2013 and onwards, she has taken full charge of the management of the marketing centre of the Company, and in January 2018, she has also assumed the position of senior director of derivative consumption centre. She is now responsible for the Group in the areas of strategic brand development, all-media relations, market and consumer research, planning and implementation of marketing and derivative business strategies, performance achievement for tickets and derivative consumption operations, development of market channels and derivative products, exploration and expansion of innovative revenue-generating products and other business development and management affairs. Ms. Zheng obtained a bachelor’s degree in investment economics from Liaoning University (辽宁大学) in July 1999.

Ms. Zheng has over 20 years of experience in the investment and operation, brand management, integrated marketing, channel development, and management and practices of derivative operation in cultural tourism industry. She created a marketing and operating model for polar ocean theme parks in China together with management team, focusing on the integrated brand marketing of ocean theme parks in the mobile internet era, fully realising the establishment of brand management system, market research system, channel gridding system and internet sales centre, and also promoting the development of in-park entertainment, retail, catering, hotel and other business formats. Ms. Zheng has repeatedly received awards such as the China Great-Wall Advertising Awards – Brand Innovator for the Year and IAI International Brand Influencer for the Year. She has been appointed as a member of IAI International Advertising Association and an executive director of the advertisers’ committee of China Advertising Association. In addition, Ms. Zheng has acted as a judge for prestigious awards in the industry for consecutive years such as Greater China Effie Awards, IAI International Advertising Awards, TOP digital Innovative Marketing Awards, Creative Award for Chinese International Innovation Festival and the Tiger Roar Award.